Great restaurants don't grow by accident.
They grow by design.
Hi, I’m Laise — I’ve spent 15 years inside the restaurant industry, including scaling a Triangle restaurant from 3 to 18 locations. I know what drives growth from the inside out.
Hi, I'm Laise — I've spent 15 years inside the restaurant industry, including scaling a Triangle restaurant from 3 to 18 locations. I know what drives growth from the inside out.
WHAT PERCENTAGE OF YOUR RESTAURANT’S REVENUE POTENTIAL ARE YOU ACTUALLY CAPTURING?
MY APPROACH
MY APPROACH
I start with understanding your full business.
01 — AUDIT
I start by examining every touchpoint in your business.
See what I audit
- Google Business Profile health and optimization
- Social media presence and consistency
- Website conversion and user experience
- Online ordering platforms and delivery margins
- Existing vendor and supplier contracts
- Catering program visibility and structure
- Influencer and partnership history
- Review count, rating, and response rate
- Revenue leaks across all touchpoints
02 — STRATEGY
I build strategies with your team, operations, and guest experience at the center.
See how I build the strategy
- Staff communication and alignment
- Guest experience from discovery to return visit
- Community partnership development
- Local event and sponsorship identification
- Brand positioning and messaging consistency
- Catering program structure and promotion
- Corporate and recurring account outreach
- Loyalty program design and implementation
03 — MOMENTUM
I run strategies simultaneously so your restaurant is always moving forward.
See how I build momentum
- Repeat visit incentives for existing customers
- Email and loyalty program engagement
- Catering client retention and follow up
- Corporate account relationship management
- Community channel activation
- New customer acquisition through targeted outreach
- Tracking frequency and spend per customer
- Campaign Analytics & tracking
Welcome! I’m Laise (lah-ees) — I spent 15 years in the restaurant industry, including 10 years helping scale a Triangle restaurant from 3 to 18 locations.
In that time I saw the same patterns over and over — great food, real potential, but gaps in the strategy that were quietly costing the business.
I started Be Createful because I’ve been in enough kitchens, community events, partnership negotiations, and behind marketing strategies to know what actually moves the needle.
When you work with me you get someone who understands your restaurant from the inside out.
@becreatefulmarketing
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